Score Calculation

This year we have 2 nominations where winners will be choosen by your votes and by response from the most popular social networks: Favorite Halloween Costume, and Favorite Pet Costume.

In order to measure costume popularity, and to select winners (top 10 human costumes, and top 5 pet costumes) we came up to a simple yet effective formula for costume popularity score.

We were testing and fine-tuning our score formula during two weeks and we think it is almost perfect! Here it is:

Where:

x₁ - total number of Pinterest "repins" for the costume page(s)

x₂ - total number of Google +1 link shares for the costume page(s)

x₃ - total number of Facebook "likes" (includes: likes, shares, comments) for the costume page(s). This number is retrieved via Facebook's Open Graph API, and in general it may differ from the number displayed by the "Like" button.

x₄ - number of comments for the costume

x₅ - sum of all stars 1-5 received by costume from voters

x₆ - number of votes for the costume
      (in other words, x₅ / x₆ = Rating)

x₇ - total number of entrances (number of times visitors entered Costume-Works.com site through this costume page(s) according to Google Analytics.